We're excited to introduce you (especially those of you in Ontario) to a new brand that we can't get enough of- Best Case Ontario! We got all the scoop from Co-Founders, Mallory Martin and Shelby Johnston, two 20-something best friends who decided to take the risk and follow their passion- something we're all about!
Tell us a little bit about yourselves. Who are you? Where are you from?
Hey there! Our names are Mallory Martin and Shelby Johnston. We are the Co-Founders of Best Case Ontario! We are both from small towns located in Chatham-Kent (Shelby is from Ridgetown, Mallory is from Dresden) where we had the privilege of growing up in a rural community surrounded by outdoor beauty. We are just a short drive away from fresh water Great Lakes, surrounded by evergreens, and fields as far as the eye can see. We are currently third year students at the University of Windsor both studying Human Kinetics.
How did you meet?
We were formally introduced and became friends in 2014 when we both arrived at residence for our first year of University! We have been roommates ever since and our friendship has grown immensely.
Can you tell us your vision for deciding to start Best Case Ontario?
Shelb and myself have always had the creativity bug. Throughout second and third year we had constantly been throwing ideas back and forth from each other. Ideas from “self-stirring coffee mugs” to “the chill pill” – a pillow that can be cooled to a certain temperature for the perfect sleeping experience. HAHA. But then it occurred to us that we are very passionate about where we come from and where we grew up! We began to brainstorm ideas to bring people that are just like us together to celebrate this awesome province! A few drafts and names came about during this brainstorming process and then we finally came to Best Case Ontario… safe to say we quickly fell in love with the brand. We are so proud of the brand and what it represents. BCO represents the natural and rural lifestyle us Ontarian's live in. Each wave hidden within the tree line represents each one of the Great Lakes.
Where are BCO Headquarters?
We currently just have a basement full of boxes with our inventory! I have some in my car as well. LOL it seems to have taken up much of my room here at university but as we slowly get the name and brand out there I'm sure the number of boxes will decrease. We don't have any set in stone plans regarding where else to sell from so for now we are just keeping the inventory on hand in our basement! My mom has been our helper while I'm at school and Shelby is away in Europe. My mom has made several trips to our supplier to place/ finalize orders for us and pick up products as well! My boyfriend Neil has also helped out a great deal by doing some deliveries at home while I was away at school. My Mom and Neil are both amazing assets that we have right now and probably couldn't do it without their help and of course without the support of both of our parents!
What’s the best feedback you’ve heard (either positive or negative) from friends, family, or customers?
We have had nothing but positive feedback! Everyone who has purchased items have said they love the logo, sizes fit great and the sweaters are very comfy! Family is obviously very supportive, they have helped us to pursue this dream by assisting us with the ordering process, reaching out to their friends for more support and awareness and of course buying lots of products! We love the positive feedback we are receiving and we hope to continue this as we introduce more products and reach out to more customers!
What are your goals for BCO for the remainder of 2017?
Right now we are focusing on short-term goals like getting our name out there and letting people know who we are and what we are about. We have talked about working with several charities in the near future. We feel that this province has given us so much we are thankful for that we would love to give back in any way we can. We hope to inspire others to be creative and proud of where we come from! Just focusing on expanding and reaching as many as possible would be something we are looking forward to pursing.
Also, we are currently working on easier ways/more user friendly ways to access our brand and purchase products by creating a formal website and a mobile app (to be launched soon). We are also interested in adding more apparel to our product line that we currently have.
What’s your favourite product?
Mallory: Personally my favourite product is the Toque. I like how it fits, and is very casual and fitting for cooler winters/weather we experience here in Ontario.
Shelby: I like the sweaters. They are very laidback and country style. They fit great and are very cozy for nights by the fire, or walking beside the lake on a cool night!
Where can we get some BCO?
Currently you can get access to all our awesome gear by connecting with us on Facebook. Here you will find all our items we are currently selling. To purchase items, simply like our page, follow us, and then message us with what it is you’d like to purchase.